These days, when it comes to getting the word out about your soon-to-be-published book, the only person you can rely on to spread the word is yourself. Gone are the days of having the endless budgets of your publishing house’s advertising team and the PR firms that clamor over each other to get first crack at promoting your book. No, you are the only one who will be the reason that the general public knows about your book. If you’re lucky and come from a big Italian family, you won’t have to work too hard to spread the word about your book, as your family and all their friends are an advertising force to be reckoned with; however if you do not happen to have such a background then most probably you would have to take care of it on your own. There are many ways to do that, but marketing and selling your eBook online via your own customized online store has emerged as the most preferable way of promoting it in the 21st century and literally thousands of aspiring as well as previously published authors are taking the online route, bypassing publishing houses.
These days spreading the word about anything can take on a life of its own, thanks to the unlimited world of social media sites such as Facebook, Twitter and Pinterest. Potential fans of your work can find out everything about your new book and about you without ever having to visit your website, notes the sales experts at Sales Force. They have the ability to find anything they want about you, both good and bad, with just a few simple searches. And this is why harnessing the power of social media is a great way to increase your book sales.
Facebook really is the site that set the social media craze into motion, and it is a great place for you to promote your upcoming e- book. You can take advantage of the ability of this great socialnetworking site to quickly form a community around you as an author as well as around your e-book. Many authors have taken advantage of Facebook’s ability to create several accounts by creating their own personalized author fan page, as well as to create a page dedicated specifically to their books. When you start promoting your upcoming book on your Facebook page, you want to be sure to engage your audience with great content that directly relates to your e-book.
Twitter is a great instant messaging service that has the power to reach millions of people at once, which allows you to reach considerably more fans than even large publishers could 20 years ago. You can utilize Twitter’s instant messaging power to raise awareness about your e-book, interact with other authors and join in on conversations that relate to the topic of your book, putting you in direct contact with potential readers. Be careful that you aren’t constantly promoting your book and tweeting about nothing else because you will quickly lose followers.
Adding a +1 with Google
Google+ is a strong branding tool that allows you to stay connected with the people who will do the most for your e-book marketing. When you need more room to post and promote your work than you could get on the other popular social media networks, Google+ is the network to join. The great thing about using Google+ is that you can create targeted posts that are only sent out to certain people in your circles, as well as creating public posts that get sent out to everyone you are connected to on Google+.
Pinning to Pinterest
Pinterest is a fairly new social media avenue through which to promote your e-book, and it is ultimately the easiest. It doesn’t make you write lengthy updates, or even send out regular tweets; you simply have to share images or videos that have to do with your upcoming e-book and have them linked back to your own website. Then, when you share those pins through your other social media profiles, you are able to create even more traffic to your sites, explains Joel Friedlander at The Book Designer. Just as with the other social media platforms, you are generally creating a buzz around your work by sharing pins and letting the world of social networking do the rest of the work for you.
While it may seem like using social media networks to promote your book is an easy endeavor, you do have to put a lot of time and effort into making sure that you keep your social sites up-to-date with the most relative information. Just like writing the book took time and a lot of elbow grease, promoting it and generating interest in it will require much of the same. But if you are diligent in your approach and put some real effort into utilizing all that the social media networks have to offer, then you have a real chance at selling your e-book to more than just your immediate family members.