Consumer of the generation next is open to sharing personal information when they are assured and convinced that they are getting comparable value against doing so. Sharing personal information without consent and that too for dubious reasons is not poised to be welcomed by consumers of future.
Paying with cash doesn’t always lead to the dissemination of personal information, and also avoids exposure to parallel and unnecessary advertising or spamming from the seller. Consumers are now ever more conscious about their privacy and personal communication.
Younger generations have the internet as an integral, concrete core of the physical world. The younger children are more inclined to rely on the internet for everything thereby making data and consumer security even more vitally relevant. Children will continue to drive the demand for tangible internet having the physical world connected similarly to as the screens on their devices.
Smartphone owners of the future are tend to be smarter citizens and would like all email, chat and other internet communication to be encrypted. The emergence of wearable technology has also gained popularity among consumers of the coming generation.
Thus, the time to make a shift from emphasizing on the novelty of wearing technology, to what the advantages are, has arrived. The future benefits of wearable technology may well include the ability to monitor and regulate activities.
Research states that smartphone owners perceive cloud-based services of varied sorts giving them the ability to live healthier and longer lives. Urban consumers have already begun to perceive wearables as regulating tools to monitor stress levels to give them an extra 2 years of life on average. Wearables are also well projected to help with physical activity, having huge potential impact as they can give an addition of 1.9 years on average.
Monitoring is set to go beyond wearables as they will come in varied types in the future. Currently we already have cups and plates that measure the intake of calories. Also, wearables that identify food allergies already are giving an extra 1.3 years on average.
We also have pillows and sheets that monitor sleep patterns and medicine jars that regulate medicine intake having the potentiality to add 1.1 years each. Finally, the idea of self-driving cars and internet-regulated traffic is also projected to add an extra six months on average to life expectancy in the future.