There are several things to consider when it comes to mobile app development. Before you get into learning about and choosing a DSP (Demand Side Platform), you first need to think about what technology you will use to develop your mobile application and whether or not the development process is something that you will do yourself or that you will hire someone to do for you.
That said, regardless of whether or not you personally develop your apps or you hire an app developer, it is important that you understand a little about the development technology choices that are involved. To do this, it is a good idea to first choose what type of app technology will work best for your product.
Consider the following three app options:
Native mobile apps – These are applications that have been designed to be “native” to a specific type of platform, for example: iOS, Android, Windows Phone, Blackberry OS, etc. The advantage of developing this kind of app is that the user’s experience is optimized because the app operates at a faster speed due to being designed specifically for that one platform. However, the primary drawback of this type of app is that if you want to launch your application on multiple platforms, you would practically need to create each one from scratch.
Hybrid mobile apps – These are apps that are built using a mobile technology known as HTML5. They run through a web browser. While this can be highly advantageous, the main trouble with this type of app is that it is not as quick, smooth or reliable as native apps. Due to this fact, many companies that once relied on hybrid apps, such as some social media networks, have made the switch back to native apps.
Web apps – There are multiple types of web apps, including traditional, adaptive and responsive. Traditional apps are those that include any website. However, an adaptive app displays the same design on a mobile device that appears on the web; it simply adjusts to fit the different screen size. A responsive app, on the other hand, alters its design when it is opened on a smartphone or tablet to better accommodate the device.