Yahoo is making moves to increase its search market share through various investments, acquisitions and deals. One such recent deal was between the internet giant and the web browser Firefox maker Mozilla Corp. According to the deal Yahoo will be made the default search engine for the web browser in the US. The idea of this move is the brainchild of Yahoo Chief Executive Marissa Mayer who believes that this move will boost their flagging search market share.
Going into the details of the deal, Yahoo will be the default search engine for Mozilla Firefox in US for the next five years starting from the December this year as revealed by Yahoo. There were no details on the financial terms of the deal. Mayer said that the partnership is a revenue sharing agreement and includes certain “guarantees”.
In an interview Mayer added that the partnership, integrating Yahoo search into Firefox’s browser for desktop PCs and mobile devices such as smartphones, will produce a “share gain” for the internet giant, Yahoo.
About 10% is the share of Yahoo in the US search market according to industry research firm comScore, compare to Microsoft’s roughly 20% and Google’s 67%.
Yahoo quoted for partnership with the browser as its partnership with Google , three-year deal is coming to an end. And for partnering with the browser Yahoo has made many changes from its end like adding rich graphics and photos. The Web serach results will continue to be powered by Microsoft in keeping with the 10-year partnership that Yahoo and Microsoft began in 2010.
Hope this new partnership will do good for Yahoo as Firefox has a share of 10.4% of the US browser market on desktop PCs, mobile smartphones and tablets.