Twitter is testing a totally new design on its website that will actually make it look like Facebook and Pinterest. The new design gets rid of the familiar, if not occasionally frustrating reverse chronological timeline in favor of a grid of tweets that recalls Pinterest’s jumbled boards. What’s more, Twitter’s version of a cover photo has been stretched across the top of the page in a manner almost identical to Facebook’s current setup.
Twitter declined to comment on the redesign. However, in a blog post from last September, the company wrote that it is “constantly” testing changes to its website on select groups of users. It’s common for Twitter to quietly test new features and design updates before tweaking or rolling it out to a larger user base. Experiments typically go out to a small, random pool of users.
The recommended header photo size in the test version is 1500 x 500 pixels, up from 1252 x 626 in the current design, so users with the new design will want to switch their picture so it doesn’t look stretched.
In the wake of Twitter’s first earnings report as a public company where user growth was lower than expected, Twitter is seemingly looking for new ways to engage people who’ve never seen or used the service before. Compared to Facebook, Google+, and Pinterest, Twitter as it exists today looks a bit outdated with its focus on text posts.
It’s unclear when the redesigned profile will appear to all users.